Deb Hagan

deb@haganfilms.com 310.871.6223

www.dhagan.com  

 

Vice President, Creative

Marketing Architects

Remote

2022 - Present

Handpicked to “fix” the creative and deliver on the performance agency’s mission: Remarkable work that works remarkably. Built a cross-functional team of writers, art directors, designers, producers, and strategists. Stewards best-in-class content production within a nimble and scrappy fee structure. Unifies the agency around the principle that a good idea can come from anywhere.

Chief Creative Officer

Yebo

Richmond, Virginia

2016 – 2020

Entrepreneurial opportunity to take a diamond in the rough and transform it into a creative shop while cultivating young talent for the industry. 

  • Partnered with the President and CEO to drive business innovation, personnel development, as well as agency and client business growth

  • Drove development of creative strategy, ideas and execution to deliver effectively on business objectives across web design and landing pages, digital, social, OOH, POS, TV, radio, live activations, brand identity and package design

  • Led Creative, Integrated Production and Project Management

  • Led repositioning of Yebo as a best-in-class creative agency garnering the agency its first ever National recognition and industry awards

Senior Vice President/Group Creative Director

The Martin Agency

Richmond, Virginia

September 2012 - October 2015

The “Quarterback” of Walmart and TimberlandPRO, leading a group of 30+ diehard, fast-paced thinkers to find the best creative opportunities and flawlessly deliver on them.

  • Led the agency’s largest account, $700M

  • Drove creative development of all Total Market Advertising including over 800 TV spots annually, Social, Digital, Print, OOH, Radio, Brand Videos, Corporate Identity and Content

  • Led collaboration with Walmart’s multicultural, social and digital agencies on strategic and creative development for shared initiatives

  • Inspired and mentored 30+ FTE in creative, digital studio and production

  • Managed scope, staffing, production and profitability decisions against a budget

  

Senior Director, Advertising and Creative, Walmart

Bentonville, Arkansas

2010- 2012

Top creative position for North America brand advertising of the world’s largest company, including working directly with major CPG cooperative campaigns. Responsible for lead agency relationship with a 110-person team at The Martin Agency and Walmart’s five multicultural AOR’s (200+ FTE’s across North America) driving creative excellence and results yielding the first positive sales trend in three years.

  • Led the creative development process with internal Walmart stakeholders from brief to final deliverable for all Walmart North America advertising garnering numerous industry awards including two Effies for effectiveness

  • Crafted strategic messaging guidance for Walmart marketers throughout the creative development process that resulted in consistent increased investment from CPG brands

  • Partner to Walmart.com creative team driving brand consistency from online to bricks and mortar

  • Spearheaded a highly effective co-op creative campaign that drove the first positive earnings report in nine quarters

Filmmaker

Los Angeles, California

1999-2009

  • Director: MGM Feature Film, COLLEGE staring Drake Bell - Wide theatrical release $7M budget – made its money back before DVD sales

  • Director: Short Film, I OWE MY LIFE TO CORBIN BLEU, staring Corbin Bleu (High School Musical)

  • Director: Short Film, PEE SHY written by Kathy Hepinstall staring Nick Offerman (Parks and Rec) Lucas Till (MacGyver, Walk the Line) Movie bought by HBO and iTunes

  • Director: Commercials/Content - Highlighted in Shoot Magazine’s “Up and Coming Hot Directors”

 

Vice President, Associate Creative Director, BBDO/West, 1998-2000

Art Director, TBWA Chiat/Day Los Angeles, 1996-1998

Art Director, Fallon McElligott/Minneapolis, 1994-1996

 

EDUCATION
University of Delaware

American Film Institute

UCLA Writers Program

 

AWARDS, HONORS & COMMITTEES

2014-Present Member of the Board of Governors for the Virginia Home for Boys & Girls

2012 AFI’s Jean Picker Firstenberg Committee for Award of Excellence

2011 Delegate to the DGA National Convention, Los Angeles

2009 Honored as an AFI Legacy

2008-Present AFI Selection Committee for incoming students

2000-Present Member of the Directors Guild of America

 

ADVERTISING AWARDS

Cannes Lions - Gold (2), Silver,  Bronze

One Show - Silver, Bronze

Effies - Gold (3)

Clio - Gold (2), Silver, Bronze

Art Directors Club - Bronze

Top 5 Spots of the Year -

People Magazine, TV Guide

Top 10 Spots of the Year - Entertainment Weekly, Time

Top 100 of Spots of the Decade/Top 50 Spots of the Year - Adweek

 

FILMMAKING AWARDS

Selected to 73 international film festivals

Winner of over 20 best-film honors that included Toronto, London, Los Angeles and New York in ‘Creativity Magazine’s No Spot Festival.’