Deb Hagan
deb@haganfilms.com 310.871.6223
Vice President, Creative
Marketing Architects
Remote
2022 - Present
Handpicked to “fix” the creative and deliver on the performance agency’s mission: Remarkable work that works remarkably. Built a cross-functional team of writers, art directors, designers, producers, and strategists. Stewards best-in-class content production within a nimble and scrappy fee structure. Unifies the agency around the principle that a good idea can come from anywhere.
Chief Creative Officer
Yebo
Richmond, Virginia
2016 – 2020
Entrepreneurial opportunity to take a diamond in the rough and transform it into a creative shop while cultivating young talent for the industry.
Partnered with the President and CEO to drive business innovation, personnel development, as well as agency and client business growth
Drove development of creative strategy, ideas and execution to deliver effectively on business objectives across web design and landing pages, digital, social, OOH, POS, TV, radio, live activations, brand identity and package design
Led Creative, Integrated Production and Project Management
Led repositioning of Yebo as a best-in-class creative agency garnering the agency its first ever National recognition and industry awards
Senior Vice President/Group Creative Director
The Martin Agency
Richmond, Virginia
September 2012 - October 2015
The “Quarterback” of Walmart and TimberlandPRO, leading a group of 30+ diehard, fast-paced thinkers to find the best creative opportunities and flawlessly deliver on them.
Led the agency’s largest account, $700M
Drove creative development of all Total Market Advertising including over 800 TV spots annually, Social, Digital, Print, OOH, Radio, Brand Videos, Corporate Identity and Content
Led collaboration with Walmart’s multicultural, social and digital agencies on strategic and creative development for shared initiatives
Inspired and mentored 30+ FTE in creative, digital studio and production
Managed scope, staffing, production and profitability decisions against a budget
Senior Director, Advertising and Creative, Walmart
Bentonville, Arkansas
2010- 2012
Top creative position for North America brand advertising of the world’s largest company, including working directly with major CPG cooperative campaigns. Responsible for lead agency relationship with a 110-person team at The Martin Agency and Walmart’s five multicultural AOR’s (200+ FTE’s across North America) driving creative excellence and results yielding the first positive sales trend in three years.
Led the creative development process with internal Walmart stakeholders from brief to final deliverable for all Walmart North America advertising garnering numerous industry awards including two Effies for effectiveness
Crafted strategic messaging guidance for Walmart marketers throughout the creative development process that resulted in consistent increased investment from CPG brands
Partner to Walmart.com creative team driving brand consistency from online to bricks and mortar
Spearheaded a highly effective co-op creative campaign that drove the first positive earnings report in nine quarters
Filmmaker
Los Angeles, California
1999-2009
Director: MGM Feature Film, COLLEGE staring Drake Bell - Wide theatrical release $7M budget – made its money back before DVD sales
Director: Short Film, I OWE MY LIFE TO CORBIN BLEU, staring Corbin Bleu (High School Musical)
Director: Short Film, PEE SHY written by Kathy Hepinstall staring Nick Offerman (Parks and Rec) Lucas Till (MacGyver, Walk the Line) Movie bought by HBO and iTunes
Director: Commercials/Content - Highlighted in Shoot Magazine’s “Up and Coming Hot Directors”
Vice President, Associate Creative Director, BBDO/West, 1998-2000
Art Director, TBWA Chiat/Day Los Angeles, 1996-1998
Art Director, Fallon McElligott/Minneapolis, 1994-1996
EDUCATION
University of Delaware
American Film Institute
UCLA Writers Program
AWARDS, HONORS & COMMITTEES
2014-Present Member of the Board of Governors for the Virginia Home for Boys & Girls
2012 AFI’s Jean Picker Firstenberg Committee for Award of Excellence
2011 Delegate to the DGA National Convention, Los Angeles
2009 Honored as an AFI Legacy
2008-Present AFI Selection Committee for incoming students
2000-Present Member of the Directors Guild of America
ADVERTISING AWARDS
Cannes Lions - Gold (2), Silver, Bronze
One Show - Silver, Bronze
Effies - Gold (3)
Clio - Gold (2), Silver, Bronze
Art Directors Club - Bronze
Top 5 Spots of the Year -
People Magazine, TV Guide
Top 10 Spots of the Year - Entertainment Weekly, Time
Top 100 of Spots of the Decade/Top 50 Spots of the Year - Adweek
FILMMAKING AWARDS
Selected to 73 international film festivals
Winner of over 20 best-film honors that included Toronto, London, Los Angeles and New York in ‘Creativity Magazine’s No Spot Festival.’