Deb Hagan

deb@haganfilms.com 310.871.6223

www.dhagan.com  

 

Vice President, Creative

Marketing Architects

Remote

2022 - 2024

Elevated the creative product via a performance-based insight-led approach to deliver on the agency’s mission: Remarkable work that works remarkably. Drove AI integration within creative development and production through rigorous legal vetting. Attracted and built a cross-functional team of writers, art directors, designers, producers, and strategists. Led new business

  • Spearheaded AI integration in creative development and production with rigorous legal vetting

  • Grew agency revenue over $45M in four quarters

  • Managed over $134M in revenue across a portfolio of B2B, D2C, and SaaS performance-driven brands, delivering 3x ROAS or higher

  • Elevated the creative product via a performance-based insight-led approach thereby attracting talent and driving new business growth

  • Member of the Senior Leadership team charged with crafting the agency’s vision and future, along with managing day-to-day clients

Chief Creative Officer

Yebo

Richmond, Virginia

2016 – 2020

  • Entrepreneurial opportunity to take a diamond in the rough and transform it into a creative shop while cultivating young talent for the industry. 

  • Partnered with the President and CEO to drive business innovation, personnel development, and client business growth

  • Led Creative, Integrated Production, and Project Management departments

  • Implemented an internship program partnering start-up brands with cross-discipline student talent

  • Developed insight-driven, sustainable, big-idea platforms and strategies that created buzz and drove sales across all online and offline channels

  • Led the repositioning and rebranding of the agency into an award-winning creative boutique

Senior Vice President/Group Creative Director

The Martin Agency

Richmond, Virginia

September 2012 - October 2015

The “Quarterback” of Walmart and TimberlandPRO, leading a group of 30+ diehard, fast-paced thinkers to find the best creative opportunities and flawlessly deliver on them.

  • Led the agency’s largest account, $700M

  • Drove creative development of all Total Market Advertising including over 800 TV spots annually, Social, Digital, Print, OOH, Radio, Brand Videos, Corporate Identity and Content

  • Led collaboration with Walmart’s multicultural, social and digital agencies on strategic and creative development for shared initiatives

  • Inspired and mentored 30+ FTE in creative, digital studio and production

  • Managed scope, staffing, production and profitability decisions against a budget

  

Senior Director, Advertising and Creative

Walmart

Bentonville, Arkansas

2010 - 2012

Top creative position for North America brand advertising of the world’s largest company, including working directly with major CPG cooperative campaigns. Responsible for lead agency relationship with a 110-person team at The Martin Agency and Walmart’s five multicultural AOR’s (200+ FTE’s across North America) driving creative excellence and results yielding the first positive sales trend in three years.

  • Top creative position for North American brand advertising

  • Responsible for Martin Agency relationship and 110 full-time dedicated employees

  • Managed the brand’s five multicultural agencies of record totaling over 200 full-time employees across North America to drive unified brand consistency across all media channels

  • Reinvented production practices, resulting in a 25% reduction in cost per spot

  • Spearheaded a highly effective CPG Co-Op omnichannel campaign driving the first positive earnings report in nine quarters

  • Provided creative leadership to Walmart's executive leadership

  • Partnered with Walmart Marketers and Co-Op partners to develop highly effective multicultural creative briefs for all North American advertising

  • Implemented insight-led strategic messaging best practices for Walmart marketers throughout the creative development process resulting in consistently increased investment from CPG brands

  • Achieved ad industry recognition with creative awards of excellence

Filmmaker

Los Angeles, California

1999-2009

  • Director: MGM Feature Film, COLLEGE starring Drake Bell

  • Director: Short Film, I OWE MY LIFE TO CORBIN BLEU, starring Corbin Bleu (High School Musical)

  • Director: Short Film, PEE SHY starring Nick Offerman (Parks and Rec) and Lucas Till (MacGyver, Walk the Line)

  • Commercial & Content Director - Featured in Shoot Magazine’s “Up and Coming Hot Directors”

EDUCATION
University of Delaware

American Film Institute

UCLA Writers Program

 

AWARDS & HONORS

Multiple Cannes Lions, One Show Pencils, Clio’s, Art Directors Club, Effies

Films selected to 73 international film festivals. Winner of over 20 best-film honors including Toronto, London, Los Angeles, and New York in ‘Creativity Magazine’s No Spot Festival’